coffee break
project overview:
"Coffee Break" is a school project focusing on the creation of a distinctive logo & brand identity for a niche coffee company aiming to carve out a unique position in the market. The company has a targeted approach, catering to a specific audience rather than aiming for mass appeal.
client background:
The client, Coffee Break, seeks to establish themselves as a niche coffee brand, embracing exclusivity & targeting a specific consumer base.
project goals:
Develop a logo & brand identity that reflects the niche & exclusive nature of Coffee Break.
Choose a specific aesthetic (in this case, retro futurism) & integrate it cohesively into the brand.
Create a tagline that encapsulates the essence of the brand.
Design three unique coffee flavors that align with the chosen aesthetic.
process
selected aesthetic:
The chosen aesthetic for the project is retro futurism, combining elements of nostalgia with a forward-looking & innovative vision. This aesthetic choice is reflected in the visual elements of the brand, including the logo & overall design.
visual elements:
The logo and overall brand design incorporates retro futuristic elements, ensuring a visually cohesive representation of Coffee Break's identity. The logo uses a lower-case font meant to represent an easy going lifestyle along with a typeface resembling 1950s/60s design. The patterns on the bags are minimal & also tie in with the 1950s/60s design aesthetic.
tagline:
“a break from this world ” the tagline captures the essence of Coffee Break's retro futurism aesthetic, uniqueness, & exclusivity.
flavor selection:
Three distinct coffee flavors have been developed:
"Mars" Salted Caramel: A fusion of classic caramel with a modern twist, embodying the forward-thinking approach of retro futurism.
"Saturn" Peaches & Cream: Blending the traditional flavors of peaches and cream with a futuristic flair, offering a unique and refreshing experience.
"Venus" Spicy Cedar Brew: A bold & adventurous flavor, combining the warmth of cedar with a hint of spice, representing the avant-garde nature of the brand.
conclusion:
"Coffee Break" aims to deliver a brand identity that not only meets the unique requirements of the client but also stands out in a crowded market. The combination of retro futurism aesthetics, a carefully crafted tagline, & innovative flavors will contribute to the creation of a memorable and exclusive brand experience.